It is a known fact that our brain connects more to pictorial visualizations rather than to something that is simply just written. The same thing happens with logo designs. As customers, it’s easier for us to associate with a particular company as soon as we see their logo or hear their advertising jingles. These days too many companies are pondering over the fact that what difference can a small piece of art make to their business. In the age of competition, organizations are heavily relying on logos and graphic designing to leave an impression on their existing and potential customer-base. Why a Customized Logo? Now-a-days, when every company has a logo, organizations require customized logos, which are unique and original, to grab customer’s attention.
Business logos represent the character and identity of a corporate. Not representing your business with a logo can damage your business, and act as an obstacle to the success your organization could achieve had it been supported by a customized logo. A well-crafted business logo design is essential to give integrity and visibility to your business. What are the characteristics of a good logo? Five basic charactertics, i.e. simplicity, memorable, versatility, appropriateness, and timelessness, can very well define what a logo should be. Simplicity goes very well in making the logo catchy and incredibly memorable. Trends should be left only for the fashion industry. A logo should be ageless and should stand strong in the ever changing market. One such timeless logo is that of Coca-cola. Over the years, Pepsi has changed its logo nearly 11 times, while coca-cola still has the same logo.
Over a few decades, we have seen lots of new professions coming up and taken up by the people and one such profession are being a logo designer. Logo designer’s are now a days were high in demand as a logo is perceived as a first impression in the minds of people that can impact your brand image and purchase decision of your customer. People tend to have a mindset that their business doesn’t need a logo and even if it does they don’t need to get it designed from someone, obvious reasons budget constraints. This expense falls into the marketing budget and some people don’t even consider having a budget of that kind and then it also may happen that you develop a conflict of interest to the designer and even after paying him/her